JuJu Watkins attends the the Disney Upfront presentation on May, 14.Photo:David M. Russell/Disney/Getty

JuJu Watkins at the Disney 2024 upfront presentation held at North Javits Center on May 14, 2024 in New York City.

David M. Russell/Disney/Getty

JuJu Watkinsstar is on the rise.

She’s also making a name for herself in the entertainment world with her documentary series “On The Rise: JuJu Watkins,” which gives fans a behind the scenes look at her life. And recently, the guard landed a campaign withNYX Professional Makeup, a brand that she says, aligns with her own approach to beauty.

“My beauty philosophy is all about self-expression,” she tells PEOPLE. “I believe beauty is deeply personal and unique to everyone. [So] I’m thrilled to be partnering with NYX Professional Makeup because their mission to inspire and encourage everyone to embrace their unique style really resonates with me.”

She collaborated on the brand’s “Make Them Look,” campaign which encourages female athletes to practice self-expression. She also appears on in-store displays nationwide, which she says was the best part of working with NYX because it shows, “their genuine commitment to empowering women in sports, especially women’s basketball.”

JuJu Watkins warms up before a game on Jan. 8.G Fiume/Getty

JuJu Watkins #12 of the USC Trojans warms up before the game against the Maryland Terrapins at Xfinity Center on January 08, 2025 in College Park, Maryland.

G Fiume/Getty

It’s a fitting role for Watkins who’s been called a “champion of authenticity,” something she says, “means always showing up as your true self — on and off the court.” She adds, “I believe when you look good, you feel good, and when you feel good, you play good. It’s about being comfortable in your own skin and owning who you are.“Her positivity resonates with her fans (she has one million Instagram followers) and she takes her role model status seriously. “I know that young girls and fans are looking up to me, now not just for how I play the game but for who I am as a person,” she says. “I want them to pursue their dreams and stay true to themselves.”

With basketball season in full swing, Watkins is focused on staying on top of her game and her glam. “I take pride in looking my best, whether that’s on the red carpet or the basketball court,” she says. Below, she shares the beauty and wellness products she’s loving right now.

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01of 07Favorite LipglossNYX Professional Makeup Butter Gloss.“The NYX Cosmetics Butter Gloss in Praline is my go-to for a smooth, non-sticky lip. It’s the perfect everyday shade, and I love how it adds just the right amount of shine without feeling heavy.“Buy It!NYX Professional Makeup Butter Gloss, $6;nyxcosmetics.com

01of 07

Favorite Lipgloss

NYX Professional Makeup Butter Gloss.

NYX-PM-Butter-Gloss

“The NYX Cosmetics Butter Gloss in Praline is my go-to for a smooth, non-sticky lip. It’s the perfect everyday shade, and I love how it adds just the right amount of shine without feeling heavy.”

Buy It!NYX Professional Makeup Butter Gloss, $6;nyxcosmetics.com

02of 07Hair Must-HaveMielle Rosemary Mint Hair Strengthening Edge Gel.“This is my go-to for keeping my edges neat and styled. Not only does it hold my hair in place, but it also promotes edge growth, so it’s a win-win.“Buy It!Mielle Rosemary Mint Hair Strengthening Edge Gel, $10;mielleorganics.com

02of 07

Hair Must-Have

Mielle Rosemary Mint Hair Strengthening Edge Gel.

mielle hair gel

“This is my go-to for keeping my edges neat and styled. Not only does it hold my hair in place, but it also promotes edge growth, so it’s a win-win.”

Buy It!Mielle Rosemary Mint Hair Strengthening Edge Gel, $10;mielleorganics.com

03of 07

Skin Savior

Aquaphor Healing Ointment.

Aquaphor

Buy It!Aquaphor Healing Ointment, $13;amazon.com

04of 07Brow Go-ToNYX Professional Makeup Lift & Snatch! Brow Tint Pen.“I feel more put together when my brows look good. I love using this on game days. It’s great for keeping my brows in check.”Buy It!NYX Professional Makeup Lift & Snatch! Brow Tint Pen, $13;nyxcosmetics.com

04of 07

Brow Go-To

NYX Professional Makeup Lift & Snatch! Brow Tint Pen.

NYX-PM-Lift-Snatch-Tinted-Brow-Pen

“I feel more put together when my brows look good. I love using this on game days. It’s great for keeping my brows in check.”

Buy It!NYX Professional Makeup Lift & Snatch! Brow Tint Pen, $13;nyxcosmetics.com

05of 07Silky Sleep AidsSlip Silk Sleep Mask and Pillowcase.“Getting quality sleep is key, so when I’m at home or on the road the silk pillowcase and sleep mask help me wind down and keep my skin and hair looking fresh.“Buy It!Slip Silk Sleep Mask, $50;slip.com, and Pillowcase, $89;slip.com

05of 07

Silky Sleep Aids

Slip Silk Sleep Mask and Pillowcase.

slip eyemask/pillowcase

“Getting quality sleep is key, so when I’m at home or on the road the silk pillowcase and sleep mask help me wind down and keep my skin and hair looking fresh.”

Buy It!Slip Silk Sleep Mask, $50;slip.com, and Pillowcase, $89;slip.com

06of 07Special ScentLe Labo Thé Noir 29.“This Le Labo perfume is everything. It reminds me of this hotel I like, the West Hollywood EDITION, which has this amazing collaboration with [the brand].“Buy It!Le Labo Thé Noir 29, $235;lelabofragrances.com

06of 07

Special Scent

Le Labo Thé Noir 29.

le labo the noir 29

“This Le Labo perfume is everything. It reminds me of this hotel I like, the West Hollywood EDITION, which has this amazing collaboration with [the brand].”

Buy It!Le Labo Thé Noir 29, $235;lelabofragrances.com

07of 07Next-Level Compression BootsTherabody JetBoots PRO Plus.“When it comes to recovery, my Therabody boots are a must. They help me relax after a game or practice.“Buy It!Therabody JetBoots PRO Plus, $999;therabody.com

07of 07

Next-Level Compression Boots

Therabody JetBoots PRO Plus.

Aquaphor

“When it comes to recovery, my Therabody boots are a must. They help me relax after a game or practice.”

Buy It!Therabody JetBoots PRO Plus, $999;therabody.com

source: people.com