JuJu Watkins attends the the Disney Upfront presentation on May, 14.Photo:David M. Russell/Disney/Getty

David M. Russell/Disney/Getty
JuJu Watkinsstar is on the rise.
She’s also making a name for herself in the entertainment world with her documentary series “On The Rise: JuJu Watkins,” which gives fans a behind the scenes look at her life. And recently, the guard landed a campaign withNYX Professional Makeup, a brand that she says, aligns with her own approach to beauty.
“My beauty philosophy is all about self-expression,” she tells PEOPLE. “I believe beauty is deeply personal and unique to everyone. [So] I’m thrilled to be partnering with NYX Professional Makeup because their mission to inspire and encourage everyone to embrace their unique style really resonates with me.”
She collaborated on the brand’s “Make Them Look,” campaign which encourages female athletes to practice self-expression. She also appears on in-store displays nationwide, which she says was the best part of working with NYX because it shows, “their genuine commitment to empowering women in sports, especially women’s basketball.”
JuJu Watkins warms up before a game on Jan. 8.G Fiume/Getty

G Fiume/Getty
It’s a fitting role for Watkins who’s been called a “champion of authenticity,” something she says, “means always showing up as your true self — on and off the court.” She adds, “I believe when you look good, you feel good, and when you feel good, you play good. It’s about being comfortable in your own skin and owning who you are.“Her positivity resonates with her fans (she has one million Instagram followers) and she takes her role model status seriously. “I know that young girls and fans are looking up to me, now not just for how I play the game but for who I am as a person,” she says. “I want them to pursue their dreams and stay true to themselves.”
With basketball season in full swing, Watkins is focused on staying on top of her game and her glam. “I take pride in looking my best, whether that’s on the red carpet or the basketball court,” she says. Below, she shares the beauty and wellness products she’s loving right now.
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01of 07Favorite LipglossNYX Professional Makeup Butter Gloss.“The NYX Cosmetics Butter Gloss in Praline is my go-to for a smooth, non-sticky lip. It’s the perfect everyday shade, and I love how it adds just the right amount of shine without feeling heavy.“Buy It!NYX Professional Makeup Butter Gloss, $6;nyxcosmetics.com
01of 07
Favorite Lipgloss
NYX Professional Makeup Butter Gloss.

“The NYX Cosmetics Butter Gloss in Praline is my go-to for a smooth, non-sticky lip. It’s the perfect everyday shade, and I love how it adds just the right amount of shine without feeling heavy.”
Buy It!NYX Professional Makeup Butter Gloss, $6;nyxcosmetics.com
02of 07Hair Must-HaveMielle Rosemary Mint Hair Strengthening Edge Gel.“This is my go-to for keeping my edges neat and styled. Not only does it hold my hair in place, but it also promotes edge growth, so it’s a win-win.“Buy It!Mielle Rosemary Mint Hair Strengthening Edge Gel, $10;mielleorganics.com
02of 07
Hair Must-Have
Mielle Rosemary Mint Hair Strengthening Edge Gel.

“This is my go-to for keeping my edges neat and styled. Not only does it hold my hair in place, but it also promotes edge growth, so it’s a win-win.”
Buy It!Mielle Rosemary Mint Hair Strengthening Edge Gel, $10;mielleorganics.com
03of 07
Skin Savior
Aquaphor Healing Ointment.

Buy It!Aquaphor Healing Ointment, $13;amazon.com
04of 07Brow Go-ToNYX Professional Makeup Lift & Snatch! Brow Tint Pen.“I feel more put together when my brows look good. I love using this on game days. It’s great for keeping my brows in check.”Buy It!NYX Professional Makeup Lift & Snatch! Brow Tint Pen, $13;nyxcosmetics.com
04of 07
Brow Go-To
NYX Professional Makeup Lift & Snatch! Brow Tint Pen.

“I feel more put together when my brows look good. I love using this on game days. It’s great for keeping my brows in check.”
Buy It!NYX Professional Makeup Lift & Snatch! Brow Tint Pen, $13;nyxcosmetics.com
05of 07Silky Sleep AidsSlip Silk Sleep Mask and Pillowcase.“Getting quality sleep is key, so when I’m at home or on the road the silk pillowcase and sleep mask help me wind down and keep my skin and hair looking fresh.“Buy It!Slip Silk Sleep Mask, $50;slip.com, and Pillowcase, $89;slip.com
05of 07
Silky Sleep Aids
Slip Silk Sleep Mask and Pillowcase.

“Getting quality sleep is key, so when I’m at home or on the road the silk pillowcase and sleep mask help me wind down and keep my skin and hair looking fresh.”
Buy It!Slip Silk Sleep Mask, $50;slip.com, and Pillowcase, $89;slip.com
06of 07Special ScentLe Labo Thé Noir 29.“This Le Labo perfume is everything. It reminds me of this hotel I like, the West Hollywood EDITION, which has this amazing collaboration with [the brand].“Buy It!Le Labo Thé Noir 29, $235;lelabofragrances.com
06of 07
Special Scent
Le Labo Thé Noir 29.

“This Le Labo perfume is everything. It reminds me of this hotel I like, the West Hollywood EDITION, which has this amazing collaboration with [the brand].”
Buy It!Le Labo Thé Noir 29, $235;lelabofragrances.com
07of 07Next-Level Compression BootsTherabody JetBoots PRO Plus.“When it comes to recovery, my Therabody boots are a must. They help me relax after a game or practice.“Buy It!Therabody JetBoots PRO Plus, $999;therabody.com
07of 07
Next-Level Compression Boots
Therabody JetBoots PRO Plus.

“When it comes to recovery, my Therabody boots are a must. They help me relax after a game or practice.”
Buy It!Therabody JetBoots PRO Plus, $999;therabody.com
source: people.com