In a world where mechanization and assembly melodic phrase robots have repulse craft to near extinction , it ’s nice to see a facility where humankind still play an important role in production . Birth of a Barrel is a beautiful look at the factory where Jack Daniels ’ employees are very much still involve in thecreation of the company ’s wooden maturate drum .
Instead of a truck just dumping a mountain of wood at one ending of the installation while barrels magically pop out the other , a amazingly large team still shepherd each and every wooden vessel through the entire manufacture mental process . And generate Jack Daniels ’ whiskey takes a long time to create , it ’s fitting that such care and craftsmanship go into the creative activity of the barrels that keep it safe while it ages to paragon . [ VimeoviaNotcot ]
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