The former high-pitched schooltime classmate and vague family member who populate my Facebook feed will before long be able to do that cool fount - switch trick kids enjoy these years . In related news , my urge to erase Facebook just increased tenfold .

Mark Zuckerberg and his army have just acquired Masquerade , the company that make the popular face - switch appMSQRD . While Facebook will reportedly condescend to allow MSQRD to continue as its own app , it will also finally integrate the app ’s features into its chopine . This means you ’ll probably be get a line friends , family members , coworkers , and exes with various faces — of other friends , celebrities , animals , characters , and more — superpose on top of their own , like so :

Facebook did not say how much it paid for Masquerade . But givenhow muchFacebook has give for previous acquisitions , it ’s not unlikely that the Masquerade ’s cofounders are kill frighteningly expensive champagne mightily now .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

The motion of why , however , is a little muddier . Is this Mark Zuckerberg ’s desperate attempt to be protagonist withKylie Jenner ? ( I care . ) Is Mark Zuckerberg bored ? ( Honestly , plausibly . ) Is Facebook scared of Snapchat ? ( Likely . ) Is this simply another way for Facebook to take over the earthly concern ? ( Of course . )

Regardless , Facebook messages , photos , and post will soon be even more nightmare - stimulate than they already are , because your uncle Donald is before long going to be doing this :

Goddammit , Facebook .

William Duplessie

reach the generator at[email   protected ] .

Facebooknightmare fuel

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Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

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