It ’s been a difficult time for RIM ; the company ’s multiplex trouble have been catalogue extensively bothhereand and elsewhere . Today , though , relatively unexampled chief executive officer Thorsten Heins will take the BlackBerry World stage to chart RIM ’s glorious future tense — or further descent . Let ’s find out which !
What can we expect today from Heins ? More details onBlackBerry 10 , certainly . An updateon PlayBook , possibly . Filling America ’s strip malls to the brim with BlackBerry memory board ? Almostcertainly not ! The tonic ’s starting in just a moment , so stick around and keep refreshing .
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And we ’re off ! Before we get to BlackBerry ’s Future , we ’re starting in with a video collage of mass who — guess what?—cannot live without their BlackBerry devices . They will literally die .
9:08 AM : Heins has take on the stage , greet the great unwashed and waiting for applauses that are dull to add up . He has a delicious emphasis !
9:09 AM : This is Heins ’ first BlackBerry World as CEO , although one would think he would n’t want the stakes quite so high for his first time out . “ I am here because I conceive in the unique value BlackBerry bear to our customer every individual day . ”
9:11 AM : Defining “ The BlackBerry People ” now . They ’re “ hyperconnected , ” which mean apparently that they ’re more potential to run into up societal networks and calendar and apps more often than the modal bear . Unless they owned a PlayBook during that first year , because there was no calendar and no apps .
9:12 AM : “ Is amusement our primal time value as BlackBerry ? ” Goodness , I hope not . And Thorsten sustain that masses are n’t just hooked on BlackBerry because it ’s so GOSH - DARNED FUN .
9:13 AM : What BlackBerry mass really like about is success , which , dry ! Right ? A little ? impart the last few round of earnings reports ?
9:14 AM : “ This is the core of BlackBerry . This is the role of the company . ”
9:15 AM : BlackBerry helps hoi polloi economise time , says Heins , which sounds quite a bit Windows earpiece - ish in terms of message .
9:16 AM : “ Behind all that success there is a unique computer architecture . ” This . That ’s the time value that BlackBerry really represents . Heins is starting to play up BlackBerry ’s proprietary servers and messaging and highways and byway , which is really the only place the company can gain ground in a world of iPhones and Androids .
9:17 AM : Here ’s a cameo for the CEO of Salesforce.com . EDGE OF YOUR SEAT TIME .
9:18 AM : Okay , so that ’s not entirely fair . Companies like Salesforce.com are where RIM is going to have to make its stand . Get BlackBerry 10 devices into the hand of office drones , and hope that they ’re well - obtain enough to leak out into the bigger consumer marketplace .
9:21 AM : And now a Cisco fourth-year exec to tattle about how the two company join forces . Which , see above , except hustling out all of these enterprise folk is making RIM wait pretty one - dimensional . It ’s a good dimension ! But one that can also be occupied pretty easily by a Windows Phone gimmick or iPhone .
9:23 AM : Okay , now into the skilful ( good ? ) stuff : BlackBerry 10 . “ We visualise that if we want to take this to the next grade , the next decade of wandering computation , we needed to take a very separate itinerary . ” Which is to say : No thanks , Android !
9:24 AM : Here it is : BlackBerry 10 Dev Alpha gimmick . Everybody in the way will be going home with one . It ’s like the saddest instalment of Oprah you ever see to it .
9:26 AM : At any distributor point , do you opine Heins suggested he introduce the dev unit with a “ you get a phone , and you get a telephone set , and you get a phone ! ”
9:28 AM : And here ’s an literal look at BlackBerry 10 come in up . “ We want a user prototype that is wanton and profligate . It ’s all about the flowing . ”
9:30 AM : point off “ conversation ” now , which is a slick bit of layering that let for multitasking without give up whatever you ’re working on . It count slick , but maybe a little crowded .
9:31 AM : Applications detain open all the sentence , which is a nice prank until your battery ’s dead before lunch ?
9:32 AM : Seriously , though . It ’s not like other platforms are n’t able to do that , they just do n’t desire to make that assault and battery trade - off . We ’ll see !
9:34 AM : Here ’s the novel keyboard , which seem a bite like a keyboard . you could gesticulate down to bestow up unlike alternative ( switch from letter to numbers ) , although there does n’t seem to be any sort of Swype efficiency here .
9:35 AM : RIM is making a very big deal about prognosticative text edition now . It ’s prissy that word pop up properly above individual letters , but still . It ’s predictive text . That ’s been around since Avril Lavigne ’s seminal debut record album ‘ Let Go . ’ Longer , even .
9:37 AM : Talking camera now . On the camera , you touch anywhere to take a photograph , and you “ can go back and off in time ” to trance the perfect moment . wait for details on how precisely that wreak , but in the demo if you take a picture of someone when they ’re blinking , you may adjust the image to a here and now when their eye are open .
9:39 AM : It ’s a swell trick ! But , again , what sort of battery hit are we talking about ?
9:41 AM : Oh god they put BB10 in a car .
9:42 AM : Why did they put BB10 in a gondola .
9:42 AM : Most affiliated cars already take to the woods QNX , for what it ’s worth . But seriously why is BB10 in this automobile justly now RIM what are you doing this is not going to help .
9:43 AM : This was one of those moments when Heins had to ask very politely and sadly for applause . There have been more than a fistful of those .
9:44 AM : “ The integral company is optical maser - focused on delivering on time and exceeding your expectations . ” Love optical maser , on - clock time should be doable since you ’re already a few years behind , expectations would be foregather by a hot bologna sandwich at this full stop .
9:45 AM : And here is a very brief video to get you excited about BB10 , exhibit not many features . Mirroring showed up , so that ’s something ! But the fact that we ’re only getting a glimpse at three feature film — keyboard , camera , flow rate — is a little disconcerting .
9:48 AM : And that ’s a wrapper for Thorsten . Parting words ? Let ’s rock and wind this .
The rest of the presentation will be wobbly dev wooing , pleas to populate BlackBerry World with all the apps it ’s been escape . But will the svelte of prowler peek get them there ? Will a car ? We ’ll bed when BlackBerry 10 officially launches . Whenever that might be .
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