RIM ’s co - CEOs , Mike Lazaridis and Jim Balsillie — aka the keyboard - loving odd couple — are eventually realizing they ’re operate BlackBerry into the ground and jump ship before it ’s too deep . That is , Lazaridis and Balsillie are stepping down at RIM . Done . Gone . Bye bye . The unexampled CEO of RIM will be former COO Thorsten Heins . He has quite the job ahead of him , to say the least .
It ’s the worst of time at RIM right now with thePlaybook killing their once great BlackBerry brandand marketplace share quick disappearing as iOS and Android have vaporize any contention . Thorsten , the unexampled guy cable , still guard out hope for a turnabout though . The Globe and Mail is reporting that Thorsten believes that “ everything is in place for the company to grow ” and one of his first steps will be to hire a Chief Marketing Officer to desexualize the dying firebrand of BlackBerry .
https://gizmodo.com/the-playbook-is-killing-rim-5868598
perhaps the new guy rope will deliver the goods but the truth is , Thorsten has just been given the key to an sure-enough beat up car that ’s about to flow off a cliff . Lazaridis and Balsillie have been cobalt - chief operating officer of RIM for about 20 years and will revoke their cobalt - chair position on the board with Lazaridis becoming frailty - chair and Balsillie becoming an average director . Lazaridis , ever the quotable man , went out stick to his gun , enounce RIM will be successful because of their strategy :
“ I recall it ’s that unwillingness to sacrifice our farseeing - term value for short - term addition . That ’s why we did n’t choose Android . That ’s why we decided to work up the future on QNX . ”
[ The Globe and Mail ]
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