BeReal Is Launching a New Feature That Ignores the App’s Entire Purpose

The compass point of BeReal is simple : Keep your dress circle tight . The app where most accounts are individual and users can only post once a day is reveal a novel Friends of Friends boast that allows user to search what people they sort of screw are up to .

TechCrunchreportsthat BeReal is replacing the app ’s Discovery provender with Friends of Friends , in which you may see friends of friends ’ Post . See what they did there ? When substance abuser go to post their daily photo , they can pick out if they want that Emily Post to appear on the Friends of Friends feed or if they want it to continue in their internal circle — sort of like Instagram ’s skinny Friends list . Users can also take specific people from their Friends of Friends feed . The feature is a more intimate version of the old Discover provender — which show stake from any figure of random people across the world who give the app permit — but Friends of Friends overcomplicates the simple fact that if a user wanted a friend of a admirer to view their picture , they could just bring them to their Friends leaning .

“ While you’re able to come up your ally on BeReal through your phone contact , with so many channels of communication today we note that sometimes it can be difficult to find all of your IRL friends on BeReal , ” a spokesperson for the troupe recite Gizmodo in an email . “ The Friends of Friends provender provide a glimpse into the life sentence of the people who are more now connected to your friend grouping to aid discover your friends on BeReal . ”

Image: FellowNeko (Shutterstock)

BeReal resonated profoundly with Gen Z because the app lacked a portion of the addictive , mesh - hungry bell and whistle that other societal medium platforms traditionally tout . The widget of only being able to post once per day was a refreshful change of yard from the never - ending TikTok For You page and Instagram ’s market of drop - shipped dust . In this direction , BeReal was sort of an anti - social medium political program , one that actively kept users from spending more than a pocket-sized amount of time on it . With that , it ’s hard to finger like Friends of Friends is anything other than the revolutionary platform ’s attempt at tricking you into waste your time and/or feeling FOMO .

friend of Friends is not the first house of BeReal ’s Kafka - esque transformation into a Big technical school roach . Earlier this summer , BeReal debuted RealChat , which is but a DM feature that allows you to connect with people in your Quaker list more now , likely in a tender to catch up with up to social media heavy - hitters like Instagram and Twitter ( now X ) . Last year , however , there was a dizzying trend ofbrands signing up for BeReal in an crusade to cash in on the buzzof the app ’s meteorological raise with Gen Z. While seemingly inevitable , this influx of fellowship identities undermined the app ’s efforts to curate an authentic , human experience on the platform . Around the same clock time , the lunar time period appeared to turn for BeReal , as data point bring out that onlynine percent of the app ’s users on Android were using the app daily .

Update August 21 2:40 p.m. EST : This article was updated to include commentary from a BeReal spokesperson .

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