The term “iconic” gets thrown around a lot these days, especially when it comes tobeauty products. And even more so when those beauty products get hit with the TikTok spotlight and become viral superstars. But just because a highlighter or lipstick looks and sounds amazing doesn’t mean you’ll be equally wowed IRL.
e.l.f. Cosmetics Power Grip Primer
No makeup company captivates its fans quite like e.l.f. Cosmetics does, and their Power Grip Primer quite literally has a hold on everyone’s skin — includingJennifer Coolidge’s.
This hyaluronic acid-based primer is a must-have forThe White Lotusstar. She loves it for its ability to latch onto makeup for long-lasting wear — but she also uses it to create a glossy finishing touch. Coolidge told PEOPLE that she layers the base on top of her makeup for an“extra dewy” look— much like that of a dolphin (her words).
e.l.f. Power Grip Primer.
Buy Now for $10
MAKEUP BY MARIO SurrealSkin Liquid Foundation.
Buy Now for $42
Tower 28 Swipe Serum Concealer
Tower28 just released its serum-infused concealer — made in collaboration with celebrity makeup artistKirinBhatty— and it’s alreadyracked up 14.2 million views on TikTok.Makeup artists and influencers are among the fans of the hydrating hyaluronic acid-based formula, which Bhatty calls a “killer combo” for its natural-looking, buildable coverage and seamless blend.
Tower 28 Swipe Serum Concealer.
Buy Now for $22
Charlotte Tilbury Matte Beauty Blush Wand
Any makeup lover knows their way around a Charlotte Tilbury Beauty Light wand. The new matte blush version has quickly become the coolest way toachieve a perfect flush. The secret is to apply it using Tilbury’s signature“dot, dot blend”technique, whichBella Hadidtold PEOPLE gives her a “healthy glow in seconds.”
Charlotte Tilbury Matte Beauty Blush Wand.
Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops
When TikTok starAlix Earlestarted using Drunk Elephant D-Bronzi Sunshine Drops in her GRWM (get ready with me) videos, her fans bought it in droves.
“You guys know I’m obsessed,” she said of the product, which gives skin a radiant bronzed look while protecting it from pollution and environmental stressors. To do it the Alix way, mix it with your favorite moisturizer.
Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops.
Buy Now for $38
Chanel Les Beiges Healthy Glow Bronzing Cream
It’s been over a decade since Chanel’s bronzer — formerly known as Soleil Tan De Chanel — now known as the Les Beiges — was released, but the game-changing formula is still considered the bronzing gold standard. And it’s in every in-demand makeup artist’s kit, including Pati Dubroff, who used it to createMargot Robbie’s sun-kissed lookat the Chanel Cruise 2023/2024 show.
Chanel Les Beiges Healthy Glow Bronzing Cream.
Buy Now for $60Buy Now for $60
L’Oréal Paris Telescopic Instant Lift Washable Mascara
This drugstore product went viral on TikTok for its impressive volumizing skills, but it’s also a red carpet favorite.Eva Longoriauses it andAja Naomi Kingtold PEOPLE she’s “obsessed” with the ceramide-infused formula and dual-sided wand, which helps lift and separate lashes.
L’Oréal Paris Telescopic Instant Lift Washable Mascara.
Buy Now for $15
Victoria Beckham Beauty Lip Definer
Since celebrity makeup artistMary Phillipsposted a sneak peek of her signature lip liner method using this holy grail pencil to create thatsexy over-lined pouther clientsKendall JennerandJennifer Lopezlove, the video has been viewed over 3 million times on TikTok.
Victoria Beckham Beauty Lip Definer.
Buy Now for $28
NYX Professional Makeup Fat Oil Lip Drip Vegan Lip Oil
NYX’s hydrating vegan-squalene lip oil became a breakout for delivering a high-impact, juicy-looking shine without breaking the bank — a major bonus for “dupe” hunters on TikTok who were looking for alternatives to pricier finds.
NYX Professional Makeup Fat Oil Lip Drip Vegan Lip Oil.
Buy Now for $9
Givenchy Prisme Libre Loose Setting and Finishing Powder
Givenchy’s loose powder quad is a longtime cult favorite but its fan club got a major boost whenKylie Jennerused it to set her makeup ina beauty tutorial. It’s a must have for mattifying shine, blurring imperfections and illuminating skin, plus it never cakes.
Givenchy Prisme Libre Loose Setting and Finishing Powder.
Buy Now for $59
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source: people.com
